Agenda

Registration & Networking
8:00am - 9:00am

Welcome & Morning Keynote
9:00am - 10:00am

Dustin York - Auditorium

  • Curiosity is the unlock that will supercharge your digital media. Discover how fostering a digitally focused mindset driven by curiosity can help innovate and drive success in today’s marketplace. With rapidly evolving technology and changing consumer behaviors, marketers have new strategies and tactics for connecting with their audience and fostering a community around their brand. Be prepared to shift to a proactive learning mindset which will illuminate competitive opportunities. This high-energy, interactive, and thought-provoking opening keynote will spark the curiosity fire that will grow throughout the conference.

Session 1
10:10am - 11:00am

  • STLMade currently has the eyes and ears of almost 40,000 followers each on Tik Tok and Facebook, and nearly 30,000 Instagram followers and 11,000 Twitter followers. But how did it start and how has it evolved? How does it come to life on social? By first using behavioral science to define a negativity bias and psychological identity, it became all about stories you didn’t know you didn’t know about people in the metro using creativity, collaboration, and community to build a better St. Louis, and, tell their story of the city as a place where you can start anything, stand out, and stay to make it your own.

Cannonball - AB 3245

  • Dive into the world of consumer and market insights and explore how they can elevate the health and vitality of your brand. In this session, we will reveal the indispensable tools and techniques for tracking and interpreting consumer behaviors, thoughts, and brand engagement.

    Discover the untapped potential that lies within these insights and learn how to leverage them for deeper engagement, fortified customer relationships, and amplified conversions. Gain valuable knowledge on how to effectively apply consumer and market insights to propel your brand towards unprecedented success.

Aaron Sanders - REID 2245

  • Explore the dimensions of digital wellness through engaging activities and the latest research with Dr. Brittany Conners. Together, we'll learn about and apply strategies for digital wellness in your everyday life for better results with tech, work, and play!

Dr. Brittany Conners - CFC 2.0

James Lesch, Aja J Williams, Lucas Farrell, Tsion Nigussie - Auditorium

  • Local news organizations are investing in a social media/streaming future, restructuring newsrooms and diversifying business models. Local journalism remains valued and trusted by audiences and many media organizations are optimistic about the future of local news.

    The shift from traditional news media has presented great opportunity but also many challenges. Join this amazing group of media professionals to explore how creative content is leading the way for local news organizations in their attempt to adapt to the ever-changing landscape.

Session 2
11:10am - 12:00pm

  • Communities are social units that create a feeling of fellowship with others as a result of sharing common interests, goals, and attitudes. It's not enough just to have a significant digital presence; you must also have an engaged community and create partnerships that are win-win to leverage the value that both brands bring to the table. In this session, we’ll explore the benefits of growing an online community and how to create and execute successful partnerships.

Nichole Carpenter & Dallas Adams - CFC 2.0

  • When people conceptualize new ideas or brainstorm solutions, they almost always do so visually, whether they realize it or not. Our brains are wired to create ideas visually, but, as we all know, taking the visualization in your head and communicating it to other people isn’t a simple task.

    Join this session to learn how you can begin processing your creative ideas visually and start implementing graphic representations instead of verbal representations of information. Visual thinking can be used when planning marketing strategy, storyboarding and much more.

Manuel Herrera - REID 2245

  • This Q&A session is for individuals and businesses looking to enhance their online presence. Mich will answer your questions about key strategies for building a strong social media presence, best practices for engaging with followers as well as creating meaningful content. We'll explore consistency and authenticity, establishing a clear brand voice, utilizing data and analytics to optimize performance. Anyone looking to enhance their social media presence to achieve success in the online space should attend. Bring your questions!

Mich Hancock - REID 2308

Jen Bardot, Rachel Wilkins, Angie Minges, Audra Harrold, Ree Hamlin, Macy Harrell, Madison Smith - AB 3245

  • G.R.I.T. is a positive character trait based on an individuals passion for a particular long-term goal or end state, coupled with powerful motivation to achieve the objective. G.R.I.T can be taught and you can train yourself to have GRIT. G.R.I.T can improve your self efficacy and it can be the foundation of creating HOPE.

  • Surge Campaigns require a multi-tiered approach to achieving targeted advertising, organic attraction, and network activation to hit high-growth traction within a limited timeframe. Emily Hemingway will walk you through how to build a multi-channel strategy, budget, and digital system framework to scale your campaigns to grow your community with higher impact and ROI.

Emily Hemingway - REID 3323

Lunch Break/Networking
12:00pm - 1:30pm

Session 3
1:30pm - 2:20pm

Braden Tewolde, Grace Frisella, Victoria Shipley, Stephen Capron - AB 3245

  • Ambassadors are social media's celebrity spokespersons. Their followers provide a core audience of avid social media users, while the ambassadors themselves, through the endorsement of and engagement with brands, provide authenticity and trustworthiness. Teaming up and collaborating with the right ambassador can help a company reach and expand target audiences, improve brand engagement, and inspire conversions. However, not all ambassadors are right for all brands. This panel will discuss knowing when and how to use social ambassador as well as discuss the types and roles of social media ambassadors and how to best leverage them to build your brand community.

  • This session will offer ways to enhance and elevate your brand through a refresh vs rebrand while also using a mixed media approach to reach various audiences to enhance your presence in the community. Includes the use of digital, traditional and nontraditional Marcom tactics.

Shuntae Shields Ryan - REID 2308

Dana Christian & Chyna Smith & Dan Parris - CFC 2.0

  • Join this amazing group of videographers, photographers, and digital designers to learn what it takes to make it in the world of digital content creation. Learn how to grow your skills and your brand to advance in your career and begin making your passion your full time profession.

Kim Scott - REID 2245

  • When life gives you lemons you… ok let’s cut the crappy empowerment quotes. No matter what lemons life may bring, your ability to bounce back and bounce well is imperative to the overall health and well-being of your business and your life. No more just sweeping things under the rug, we’re facing them head on, no matter how difficult it may be. It's time to bounce back and become the whole person we were created to be!

Session 4
2:30pm - 3:20pm

  • Storytelling is the art of communicating your brand’s goals and engaging your audience through a story. There’s no question that people remember stories much better than facts. We also find stories more compelling than facts. They help us relate to others. Since stories can affect us on both emotional and physical levels, they can help us build connections and bonds between a brand and consumers. Join Kanna to learn how she’s using storytelling to help foster her organization’s community.

Kanna Rook - REID 3323

Madeline Childs, Susan Jones, Derek Hartley - AB 3245

  • The omnichannel marketing process aims to provide a consistent customer experience across the growing multitude of digital channels. The need for an omnichannel strategy framework is born of the fact that different customers prefer different modes of interaction. Join this panel discussion to learn ways to improve your customer experience with an enhanced focus on omnichannel marketing.

  • A discovery session is a meeting between the project team and client to understand the client's business, goals, strategy, operation process, etc. It is the act of gathering essential information so you can gain a high-level understanding of the project. Whether you’re in-house, agency or freelance, understanding how to conduct a productive discovery session is vital to the success of a creative project. Join Anna to learn what steps you can take in to improve your next discovery session.

Anna Karpinski - REID 2308

Jake Huber & Kevin Lashley - CFC 2.0

  • Personal branding is how you present yourself as an individual to your audience. Think about how corporate branding works. We associate specific feelings, values and expectations with brands we trust. Every company has a story and image. Well, the same applies to you and your personal brand as well. Join Jake and Kevin as they share some tips and tricks to building your personal brand and becoming a thought leader.

Brian Munoz - REID 2245

  • People are attracted to compelling imagery. As the saying goes, a picture is worth a thousand words. Indeed, an image is capable of evoking emotions in individuals that in turn motivate them to act. Join Brian for this engaging discussion about the role visuals designers play in bringing brands to life and what they can do to begin playing a larger role in defining what goes into a brand’s unique style and voice.

Afternoon Keynote
3:30pm - 4:30pm

Keisha Mabry Haymore - Auditorium

  • Marketing is 80% relationship building and 20% bragging. Join Keisha Mabry Haymore as she shares her real-life journey of growing a listserv of more than 5,000 subscribers, a social following of more than 10,000 as well as opening a thriving coworking and small event space called Heydays…all in less than four months. Keisha will share tools and tidbits that you can use to build relationships online and offline and create places and spaces to brag and get the bag.

Ice Cream Social
4:30pm - 5:30pm